Sometimes it has to be about the songs, not the marketing. We live in a time when bands or managers with the biggest Facebook groups can win accolades for bands - be it a best song here or a best album there - and where devoted fans can buy multiple copies of an album to give their beloved band a fleeting moment in the charts.
Imagine Joe Cocker, Santana, Prince, Stevie Wonder and The Beatles having an impromptu late-night jam. The result might sound like the music on 'The Soul Food Store' - the emphatic and super self-confident second album from Matt Pearce & The Mutiny.